Global Women’s Journey – a series on female business leaders around the world
BayBrazil, SVForum & Adobe teamed up to launch the Global Women’s Journey series to discuss women’s path to leadership.
When: Tue, March 29, 6:00pm-8:30pm
Location: Adobe corporate headquarters at 345 Park Avenue, San Jose, CA 95110-2704
Free parking at Adobe visitor’s garage. Entrance at Park Ave. West Tower
Speakers included:
Ana Paula Fernandes, VP Sales, Mettler-Toledo
Anu Shukla, serial entrepreneur, CEO & Founder, Koinz Media
Kirsti Kierulf, Nordic Director of Innovation, Technology and Learning, Accenture
Mei Lin Fung, Chairman, Institute for Service Organization Excellence
Whitney Tidmarsh, CMO, EMC
Moderator: Maggie Shiels, BBC
It was an informative, exciting and provocative discussion! Thank you all for making our kick-off event a success! Check out event pictures and speakers Bios below.
March 29 Global Women’s Journey Guest Speakers & Moderator:
Ana Paula Fernandes, VP Sales, RAININ, Mettler-Toledo
Ana-Paula is the VP of Sales at RAININ, the Life Sciences Division of Mettler-Toledo, since December 2010. Prior to joining RAININ, Ana Paula led the Applied Biosystems (ABI) and Invitrogen business integration for the Molecular Biosystems Division since November 2009 and as Senior Sales Manager for ABI for the West Region from May 2006 to November 2009. Ana Paula joined ABI in São Paulo, Brazil, in April 1993, as a Sr. Product Specialist. In 1994, she set up the local branch office for Applied Biosystems in São Paulo, building business capabilities for commercial operations, accounting and finance, applications support, service, training center and research labs. Prior to joining ABI, Ana Paula served as Product Specialist for Fisions Instruments, VG LabSystems for LIMS products in Latin America. Ana Paula has more than 19 years of experience in sales, commercial operations, applications, service and training management experience in the life sciences and research market. She holds an M.B.A. from Fundação Getúlio Vargas (Rio de Janeiro, Brazil) and bachelor of Business Administration degree from Universidade Paulista (São Paulo, Brazil).
Anu Shukla, serial entrepreneur, CEO & Founder, Koinz Media
Anu is a serial entrepreneur currently working on Koinz Media, her fourth venture. Prior to this, she was the Founder & CEO of Offerpal Media, a pioneer in the virtual currency markets providing monetization services to over 2000 social and casual games. Before Offerpal. Anu was the Founder & CEO of Mybuys Inc. and Founder & CEO of Rubric, Inc. Rubric was acquired in 2000 for $366 million. Prior to Rubric, Anu has held a variety of executive roles including the VP of Marketing and Product Strategy at Versata (VATA), and Vice President of Worldwide Marketing and Product Management at Compuware/Uniface Corporation (CPWR). Anu has served on the Board of Directors of the International Museum of Women (imow.org), Forum for Women Executives and Entrepreneurs (FWE&E) and the Advisory Board for the Leavey School of Business, Santa Clara University. She was named to the Computer Industry “Dream Team” by Business 2.0 magazine in 2004, awarded the YSU Distinguished Alumni award in 2005, and the Entrepreneur of the Year by the Washington D.C. based Dialogue on Diversity organization in 2005. In 2007 Anu was awarded an Honorary Doctorate degree from her alma mater Youngstown State University in recognition of her business achievements.
Kirsti Kierulf, Nordic Director of Innovation, Technology and Learning, Accenture
Kirsti has worked in Accenture since 2006. She is an experienced project manager with special skill in media, entertainment and technology focusing on management, transformation and innovation. She also has academic experience. Kirsti has a passion for women in technology and science, has started a number of programs targeting this from the first network in the industry to tecno camps and is a high level advisor to the European Center for Women and Technology. She is currently the Nordic Director of Innovation, technology and learning in Accenture where she established the Nordic Innovation Lab and was project lead of innovation projects targeting search and media-clients in Norway. Prior to Accenture, Kirsti was a CEO at a content management company and President of Womens University, and has held positions in various technology companies. She started her career as a sales consultant for IBM.
Mei Lin Fung, Chairman, Institute for Service Organization Excellence
Mei Lin has lived on 4 continents, worked in Australia and the US, and has visited over 100 cities in Asia, Europe, Australia and South America, including Bogota Colombia, Islamabad Pakistan and Dubrovnik, Croatia. After working at Shell Australia, she earned her MS at MIT studying under future Nobel Economics laureates Franco Modigliani and Robert before she joined Intel and then Oracle as one of the Customer Relationship Management pioneers in the Silicon Valley. She left corporate life to start her own consulting company MLF Associates Inc. She serves as Communications Chair with future-based Agile Thinking, an initiative for Health in the future which started in the US Air Force under the leadership of the Air Force Surgeon General. She co-founded BayStart, the Xtreme Internet conference, Silicon Valley Netmarketmakers, SALI, the Southeast Asia Leadership Initiative,www.TEDxBayArea.com which produced TEDWomen Bay Area in December 2010, www.ProgramfortheFuture.org,www.Futuretalk.net and the Institute for Service Organization Excellence, www.isoe.com where she currently serves as Chairman.
Whitney Tidmarsh, CMO, EMC
Whitney is the Chief Marketing Officer of Information Intelligence Group of EMC. In this role, she is responsible for the division’s global marketing strategy, branding, thought leadership, product marketing and lead generation for the division’s products and solutions, including EMC Documentum, EMC Captiva and EMC SourceOne. Tidmarsh also has leadership experience in social media and community marketing, competitive intelligence, field enablement, pricing and marketing communications. During the eight years she spent at Documentum prior the acquisition, Tidmarsh held a variety of technical and marketing management positions. From 2002-2004, she served as Vice President and General Manager of the electronic document and Web content management businesses where she managed a worldwide team of engineers, product managers and product marketing managers responsible for nearly half of Documentum’s license revenues. Tidmarsh was a recipient of the Silicon Valley Women of Influence award in 2009 and the Top 40 Under 40 award in 2003. Tidmarsh holds a Bachelor of Arts degree in philosophy, politics and economics from Claremont McKenna College. She was born in Berkeley, California to parents who are both Norwegian by descent.
Moderator: Maggie Shiels, reporter, BBC
Maggie is the BBC’s first official appointee covering Silicon Valley for the world’s biggest broadcasting organisation.
Throughout her years in journalism she has anchored a number of radio shows back in the UK, worked in television, newspapers and magazines. She has interviewed everyone from leading technology players like Douglas Engelbart and Gordon Moore to top politicians like Margaret Thatcher and Tony Blair, and from world class entertainers like Audrey Hepburn and Spinal Tap to sporting stars like leading female golfer Annika Sorenstam and soccer legends Sir Alex Ferguson and Kenny Dalgleish.
Her job over the years has taken her from drug dens and prison cells to palaces and parliaments, and from riots and bombing campaigns to red carpet events and boardrooms.
She is one of six children and hails from Scotland. She has one son and a partner who works as a golf correspondent but lays claim a past that includes rock and roll. Her inspirations include Doris Day, Jean Valjean the hero of Victor Hugo’s Les Miserables and her mum who strived to provide for her family and give them more than she could afford.
